For enrichment of the society, it is very important to educate the women and to empower her. An educated and empowered woman results into an empowered and prosperous society. Women empowerment can be brought into any society by not only educating her but by making her an important instrument in...

Understanding the behavior of customers is a key to success. This thesis focuses on understanding the behavior of rural consumers towards life insurance. This requires understanding of four aspects: 1. Consumer behavior. 2. Life Insurance and consumer behavior towards life insurance 3. Rural...

Large numbers of consumers in India frequently do on-line line shopping. E-retailers at this juncture are more concerned for acquiring more and more new consumers who shop online, or first time visitors -prospective online shoppers. For developing positive attitude and perception towards...

Purpose India is a rapidly developing economy with a rapidly expending internet infrastructure and among the largest Generation Z population. This generation is tech savvy and the access to technology and network creates a conducive environment for such usage. Internet banking for the same...

This paper aims to demonstrate the optimization of digital banking after demonetization of a series of currency notes denominated in 500 and 1,000 in India. The government initiated the demonetization process on November 8, 2016. India is a developing country and Indian banks have been offering...