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the marketing/entrepreneurship interface will be discussed. It is argued that much of the contemporary Nordic research in …
Persistent link: https://www.econbiz.de/10014902651
Purpose – Innovations lie at the heart of both entrepreneurship and marketing. While research has long focused on the …
Persistent link: https://www.econbiz.de/10014902667
-sized enterprises (SME) and entrepreneurship research. Based on an increasing focus on practice in the social theory literature and the …
Persistent link: https://www.econbiz.de/10014902669
review of the literature on entrepreneurial cognition and mindfulness at the marketing/entrepreneurship interface, a detailed …
Persistent link: https://www.econbiz.de/10014902683
‐sized enterprises' (SMEs') innovation and education in the context of entrepreneurship. Design/methodology/approach – A wide ranging … narrative supported by examples. Findings – There is still plenty of opportunity for innovation in entrepreneurship education … from the cultural context. Entrepreneurship is a force for social change. Originality/value – The discussion offers a …
Persistent link: https://www.econbiz.de/10014902704
Purpose The purpose of this research is to trace the development of a major player in the health/wellness direct sales industry in Thailand and draw lessons about growth strategies and approaches in dealing with common entrepreneurial challenges. Design/methodology/approach In preparing the case...
Persistent link: https://www.econbiz.de/10014902721
pertaining to EM, as well as a brief review of the relevant literature regarding entrepreneurship in general, the authors …
Persistent link: https://www.econbiz.de/10014902722
business and innovation strategies on the one hand, but also for policymakers responsible for creating an entrepreneurship …
Persistent link: https://www.econbiz.de/10014902724
entrepreneurship is a phenomenon of increasing significance. A key challenge for social ventures is resource acquisition. However, how … entrepreneurship, entrepreneurial resource acquisition and organizational narrative theory – and have implications for work on …
Persistent link: https://www.econbiz.de/10014902749
Purpose – Marketing and entrepreneurship have been recognized as having significant interrelations, and to get … they stress, and extends on marketable entrepreneurship (ME), entrepreneurial marketing (EM) and entrepreneurial marketing … the synergies between both marketing and entrepreneurship on performance through two distinct paths: improved marketing …
Persistent link: https://www.econbiz.de/10014902761