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Four-stage model of value creation for sustainability-oriented marketing : en route to participatory marketing
Kelleci, Alpaslan - In: Journal of macromarketing 42 (2022) 1, pp. 5-11
Persistent link: https://www.econbiz.de/10012802023
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Power-based typology of marketing systems : foundation for alternative marketing theory in the post-capitalist marketing era
Kelleci, Alpaslan - In: Journal of macromarketing 44 (2024) 2, pp. 453-464
Persistent link: https://www.econbiz.de/10014584749
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The impact of disruptive digital technologies on organizational structures and marketing systems : democratization of marketing in the solidarity economy
Kelleci, Alpaslan - In: Handbook of research on digital transformation …, (pp. 469-472). 2022
Persistent link: https://www.econbiz.de/10014438147