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How does "storytelling" influence consumer trust in we media advertorials? : an investigation in China
Li, Ji; Zou, Shaoming; Yang, Hui - In: Journal of global marketing 32 (2019) 5, pp. 319-334
Persistent link: https://www.econbiz.de/10012201054
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Swapping stories : how firms and stakeholders use blogs as narrative discourse to create efficacy and meaning for corporate social responsibility
Boje, David M.; Maynard-Patrick, Stephanie; Elias, Steven M. - In: A stakeholder approach to corporate social …, (pp. 45-57). 2012
Persistent link: https://www.econbiz.de/10009570937
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Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas; Henriksen, Kine; Komodromos, Marcos; … - In: EuroMed journal of business 17 (2022) 2, pp. 157-173
Persistent link: https://www.econbiz.de/10013362435
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Die Pressemitteilung
Zehrt, Wolfgang - 2007
Rund 50.000 Pressemitteilungen werden jeden Monat in Deutschland versendet. Wer in dieser Flut nicht untergehen möchte, muss einiges beachten: Sprache, Stil, Überschrift, Aufbau, Form, Layout, Fotoauswahl usw. Im vorliegenden Buch werden diese Aspekte ausführlich und mit zahlreichen...
Persistent link: https://www.econbiz.de/10003294839
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Charity appeal story with a tribal stigma anti-climax twist : consequences of revealing unanticipated information in storytelling
Nguyen, Doan T. - In: Journal of strategic marketing 23 (2015) 4, pp. 337-352
Persistent link: https://www.econbiz.de/10011405799
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No story without a storyteller : the impact of the storyteller as a narrative element in online destination marketing
Pachucki, Christoph; Grohs, Reinhard; … - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1703-1718
Persistent link: https://www.econbiz.de/10013390991
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Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel; Sharif, Taimur; Ding Hooi Ting; Sharif, … - In: Psychology & marketing 41 (2024) 7, pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
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Bulletin / Presse- und Informationsamt der Bundesregierung
Deutschland / Presse- und Informationsamt - Meckenheim : DVG, Dt. Vertr.-Ges. für Publikationen …; … - 1990,118(5.Okt.) - 2000,17(31.März)
Persistent link: https://www.econbiz.de/10000372508
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How to ... write a press release : a step-by-step guide to getting your message across
Bartram, Peter - 1993
Persistent link: https://www.econbiz.de/10004715043
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Praxisratgeber Presse- & Öffentlichkeitsarbeit
Toscha, Frank (ed.) - 2010
Persistent link: https://www.econbiz.de/10003934880