No story without a storyteller : the impact of the storyteller as a narrative element in online destination marketing
Year of publication: |
2022
|
---|---|
Authors: | Pachucki, Christoph ; Grohs, Reinhard ; Scholl-Grissemann, Ursula |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 8, p. 1703-1718
|
Subject: | content marketing | narrative transportation | social media | social presence | storytelling | Narrative Methode | Narrative method | Social Web | Social web | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing |
-
Lund, Niels Frederik, (2020)
-
The means to justify the end : combating cyber harassment in social media
Laer, Tom van, (2014)
-
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah, (2020)
- More ...
-
Is nothing like before? : COVID-19-evoked changes to tourism destination social media communication
Pachucki, Christoph, (2022)
-
Fritz, Klaus-Peter, (2015)
-
Types of organizational innovativeness and success in Austrian hotels
Keßler, Alexander, (2015)
- More ...