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The impact of market orientation and corporate social responsibility on firm performance

Qu, Riliang - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 4, pp. 570-582

‐rated hotels in China and a total of 143 valid responses were received. The hypotheses were tested by employing structural equation … non‐existent. Although this result may be due to the fact that the research is conducted in China, a country where CSR … (China). The findings provide an additional important insight into the processes by which a market oriented culture is …

Persistent link: https://www.econbiz.de/10014674688

Sponsoring the Beijing Olympic Games

Söderman, Sten; Dolles, Harald - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 1, pp. 8-24

Purpose – The purpose of this paper is to identify and describe the key driving forces in international sponsorship during the years preceding the 2008 Olympic Games in Beijing. Design/methodology/approach – A “means‐objectives model” is applied, thereby linking sponsorship to brand...

Persistent link: https://www.econbiz.de/10014674689

Building global football brand equity

Bodet, Guillaume; Chanavat, Nicolas - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 1, pp. 55-66

Purpose – The purpose of this paper is to analyse the perceived brand equity of professional football clubs on foreign markets as these clubs firmly want to expand and reach a global brand status. Design/methodology/approach – Fitting with an inductive approach, 12 semi‐structured...

Persistent link: https://www.econbiz.de/10014674692

The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development

Kapareliotis, Ilias; Panopoulos, Anastasios; … - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 1, pp. 90-100

Purpose – The purpose of this paper is to explore the perceptions of the residents of Beijing for the improvement of the tourist infrastructure after the Olympic Games. The study identifies factors affecting the inhabitants' perceptions about the tourist impact of the Olympic Games, and the...

Persistent link: https://www.econbiz.de/10014674694

Chinese food retailers' positioning strategies and the influence on their buying behaviour

Skallerud, Kåre; Grønhaug, Kjell - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 2, pp. 196-209

Purpose – The purpose of this paper is to investigate Chinese food retailers' positioning strategies. Specifically, retail segments and critical factors related to the nature of the food supplier relationships that may be influenced by the positioning strategies are investigated....

Persistent link: https://www.econbiz.de/10014674700

Alcohol consumption motivations and behaviours in Hong Kong

Pettigrew, Simone; Charters, Steve - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 2, pp. 210-221

in mainland China. …

Persistent link: https://www.econbiz.de/10014674701

Reconceptualization of price mavenism: do Chinese consumers get a glow when they know?

Byun, Sang‐Eun; Sternquist, Brenda - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 3, pp. 279-293

Purpose – Buyers in China often communicate positive and negative purchasing experiences through word‐of‐mouth (WOM … in Shanghai, China. The conceptual model was tested using structural equation modeling. Findings – This study found that …, international marketers can fine‐tune their marketing strategies to appeal more effectively to price mavens in China. Originality …

Persistent link: https://www.econbiz.de/10014674705

Buying committees in the Chinese retail industry

Sternquist, Brenda; Wang, Lu - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 4, pp. 492-511

sample represents buyers from many regions in China it is not a random sample; this limits the generalizing of results …

Persistent link: https://www.econbiz.de/10014674716

Chinese consumers' perception of hypermarket store image

Chang, En‐Chi; Luan, Bo - In: Asia Pacific Journal of Marketing and Logistics 22 (2010) 4, pp. 512-527

paper finds that there are 18 important attributes in building a hypermarket retailer's store image in China. Beijing … corporate reputation is important for hypermarket retailers in China, followed by quality of goods and staff's service attitude …

Persistent link: https://www.econbiz.de/10014674717

Cultural dimensions and materialism: comparing Canada and China

Ogden, Harold; Cheng, Shen - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 4, pp. 431-447

Purpose – The purpose of this paper is to examine levels of materialism in Canada and China and how they vary with … differences in materialism and goes on to find that the cultural differences between Canada and China have changed since the …

Persistent link: https://www.econbiz.de/10014674743