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Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations
Gretzel, Ulrike; Yuan, Yu-Lan; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 39 (2000) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10006905321
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Constructionism and culture in research: Understandings of the fourth Buddhist Festival, Wutaishan, China
Xiang, Zheng; Gretzel, Ulrike - In: Tourism management : research, policies, practice 31 (2010) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10008348058
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Quasi-Trial Experiences through Sensory Information on Destination Web Sites
Gretzel, Ulrike; Law, Rob - In: Journal of travel research : a quarterly publication of … 49 (2010) 3, pp. 310-323
Persistent link: https://www.econbiz.de/10008436652
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Semantic Representation of Tourism on the Internet
Xiang, Zheng; Gretzel, Ulrike; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 47 (2009) 4, pp. 440-453
Persistent link: https://www.econbiz.de/10008239653
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Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis
Park, Young A.; Gretzel, Ulrike - In: Journal of travel research : a quarterly publication of … 46 (2007) 1, pp. 46-63
Persistent link: https://www.econbiz.de/10007760136
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Persuasion in Recommender Systems
Gretzel, Ulrike; Fesenmaier, Daniel - In: International journal of electronic commerce : IJEC 11 (2006) 2, pp. 81-100
Persistent link: https://www.econbiz.de/10007593232
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Designing persuasive destination websites: A mental imagery processing perspective
Lee, Woojin; Gretzel, Ulrike - In: Tourism management : research, policies, practice 33 (2012) 5, pp. 1270-1281
Persistent link: https://www.econbiz.de/10009964324
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Influence of consumers' online decision-making style on comparison shopping proneness and perceived usefulness of comparison shopping tools
Park, Young A.; Gretzel, Ulrike - In: Journal of electronic commerce research : JECR 11 (2010) 4, pp. 342-354
Persistent link: https://www.econbiz.de/10009889464
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Perceptions of museum podcast tours : effects of consumer innovativeness, Internet familiarity and podcasting affinity on performance expectancies
Kang, Myunghwa; Gretzel, Ulrike - In: Tourism management perspectives : TMP 4 (2012), pp. 155-163
Persistent link: https://www.econbiz.de/10010098065
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Effects of podcast tours on tourist experiences in a national park
Kang, Myunghwa; Gretzel, Ulrike - In: Tourism management : research, policies, practice 33 (2012) 2, pp. 440-456
Persistent link: https://www.econbiz.de/10009819898