Adoptive innovation becomes increasingly important in today’s competitive world. However, in the presence of current … innovation management. We developed a conceptual framework that consists of three components: risk behaviour, environmental … innovation activities of one organisation under a historical perspective. We conclude that although adopters have a high …

Purpose – The purpose of this paper is to describe and identify the ranking of innovation program landscape in the UK …

secondary data. Findings – Heindl mode (2008) on the steps on continuous innovation are what Marico followed though process … started in Marico much earlier. The case emphasizes how innovation models can be followed even to bring change in big … corporate houses. Practical implications – Marico did formulate an enterprise mobility strategy as an innovation in its …

Examines the characteristics of young innovators (i.e. those in a group who accept the innovation first, for instance a …

Purpose – This study has two aims: first, to develop a conceptual model for infused drinks innovation using the … and lifestyle variables predict innovation in infused soft drinks. The results from the moderated mediation analyses … indicate that both male and female young consumers prefer the innovation of drinks to suit local tastes and be produced locally …