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The "dividual" is semiocapital...
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Consumer behaviour
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Commentary on Schembri and Boyle (2013) : from representation towards expression in videographic consumer research
Hietanen, Joel
;
Rokka, Joonas
;
Schouten, John W.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2019-2022
Persistent link: https://www.econbiz.de/10010380085
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12
Sales activity systematization and performance : differences between product and service firms
Parvinen, Petri
;
Aspara, Jaakko
;
Kajalo, Sami
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 494-505
Persistent link: https://www.econbiz.de/10009790089
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13
New insights into online consumption communities and netnography
Weijo, Henri
;
Hietanen, Joel
;
Mattila, Pekka
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2072-2078
Persistent link: https://www.econbiz.de/10010400115
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14
Generative mechanisms in project marketing : an agenda for inquiry
Aspara, Jaakko
;
Hietanen, Joel
;
Sihvonen, Antti
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10010406143
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15
"Managerial storytelling" : how we produce managerial and academic stories in qualitative B2B case study research
Hietanen, Joel
;
Sihvonen, Antti
;
Tikkanen, Henrikki
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010408199
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16
Market practices in countercultural market emergence
Hietanen, Joel
;
Rokka, Joonas
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1563-1588
Persistent link: https://www.econbiz.de/10011409465
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17
Why do crowds cause trouble? : exploring affective instability in collectivity
Lopes, Maíra Magalhães
;
Hietanen, Joel
;
Östberg, Jacob
- In:
Marketing theory
21
(
2021
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10012660672
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18
Awareness, action and context-specificity of blue ocean practices in sales management
Parvinen, Petri
;
Aspara, Jaakko
;
Hietanen, Joel
; …
- In:
Management decision : MD
49
(
2011
)
8
,
pp. 1218-1234
Persistent link: https://www.econbiz.de/10009355101
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19
"Something is missing" : melancholia and belonging in collective consumption
Wickstrom, Alice
;
Denny, Iain
;
Hietanen, Joel
- In:
Marketing theory
21
(
2021
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10012484432
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20
The inhuman challenge : writing with dark desire
Hietanen, Joel
;
Andéhn, Mikael
;
Wickström, Alice
- In:
Organization : the interdisciplinary journal of …
27
(
2020
)
5
,
pp. 742-754
Persistent link: https://www.econbiz.de/10012287718
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