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Consuming the Mists and Myths of Avalon: A Case Study of Pilgrimage in Glastonbury
Scott, Linda; Maclaran, Pauline - 2012
Persistent link: https://www.econbiz.de/10011426176
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The evolution of nonprofit marketing
Parsons, Elizabeth (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003714943
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Nonprofit marketing : sectoral applications
Parsons, Elizabeth (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003714950
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Key debates and contemporary issues in nonprofit marketing
Parsons, Elizabeth (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003714958
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Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth; Maclaran, Pauline - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003789250
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The everyday practices surrounding young people's food consumption
Chitakunye, David P.; Maclaran, Pauline - In: Young consumers : insight and ideas for responsible … 9 (2008) 3, pp. 215-227
Persistent link: https://www.econbiz.de/10003772946
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Praxis or performance: does critical marketing have a gender blind-spot?
Maclaran, Pauline; Miller, Caroline; Parsons, Elizabeth; … - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 713-728
Persistent link: https://www.econbiz.de/10003886234
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Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery
Stevens, Lorna; Maclaran, Pauline - In: Journal of strategic marketing 15 (2007) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10003437657
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The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605073
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Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605084