The SAGE handbook of marketing theory

edited by Pauline Maclaran ... [et al.]

This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory

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Alternative title:	Marketing theory
Year of publication:	2009 ; Online-Ausg.
Other Persons:	Maclaran, Pauline (contributor)
Publisher:	Los Angeles, [Calif.] : SAGE
Subject:	Marketingtheorie \| Marketing theory

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Extent:	Online Ressource (xviii, 523 p.)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory
ISBN:	978-1-4462-2245-4 ; 978-1-4462-2245-4 ; 978-1-84787-505-1 ; 978-1-84787-505-1
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208133