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Researching mere exposure effects to advertising: Theoretical foundations and methodological implications
Grimes, Anthony; Kitchen, Philip J. - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 191-220
Persistent link: https://www.econbiz.de/10007613968
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Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa; Metallo, Gerardo; Tortora, Debora; … - In: EuroMed journal of business 4 (2009) 3, pp. 237-253
Persistent link: https://www.econbiz.de/10009890627
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The relationship between sales skills and salesperson performance : an empirical study in the Malaysia telecommunications company
Basir, Mohd Sah; Ahmad, Syed Zamberi; Kitchen, Philip J. - In: International journal of management and marketing … 3 (2010) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10009896964
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Developing a framework for successful symbiosis of corporate social responsibility, internal marketing and labour law in a European context
Papasolomou, Ioanna; Kountouros, Haris; Kitchen, Philip J. - In: The marketing review 12 (2012) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10010047791
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Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?
Hunt, Lynn; Eagle, Lynne; Kitchen, Philip J. - In: Journal of marketing education : JME 26 (2004) 1, pp. 75-88
Persistent link: https://www.econbiz.de/10006248777
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Managerial mindsets and the symbiotic relationship between sponsorship and advertising
Erdogan, B.Zafer; Kitchen, Philip J. - In: Marketing intelligence & planning 16 (1998) 6-7, pp. 369-374
Persistent link: https://www.econbiz.de/10006991149
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IMC - A UK Ad' Agency Perspective
Kitchen, Philip J.; Schultz, Don E. - In: Journal of marketing management : MM 14 (1998) 5, pp. 465-486
Persistent link: https://www.econbiz.de/10006992541
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Marketing public relations: Conceptual legitimacy or window dressing?
Kitchen, Philip J.; Papasolomou, Ioanna C. - In: Marketing intelligence & planning 15 (1997) 2-3, pp. 71-84
Persistent link: https://www.econbiz.de/10006998580
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Public relations in the promotional mix: A three-phase analysis
Kitchen, Philip J. - In: Marketing intelligence & planning 14 (1996) 2, pp. 5-12
Persistent link: https://www.econbiz.de/10007001427
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The Marketing Communications Revolution - A Leviathan Unveiled?
Kitchen, Philip J. - In: Marketing intelligence & planning 12 (1994) 2, pp. 19-25
Persistent link: https://www.econbiz.de/10007010702