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Persistent link: https://www.econbiz.de/10011862048

Humans and digital technologies in the omnichannel post-COVID-19 era

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Shopping missions : an analytical method for the identification of shopper need states

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DSS for the evaluation of national IT infrastructure investments : a study of cable television in Greece

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Identifying patterns in Internet retail store layouts

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Special issue: Mobile business : technological pluralism, social assimilation, and growth

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Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10014333080