Hamzah, Zalfa Laili; Lee, Siew Peng; Moghavvemi, Sedigheh - In: International Journal of Bank Marketing 35 (2017) 5, pp. 781-804
relationships between perceived overall SERVQUAL and customer trust, customer satisfaction, and bank reputation. Design … satisfaction, their trust in the bank, and, finally, a bank’s reputation. Research limitations/implications This study has … trust, customer satisfaction, and bank reputation is valid and reliable in retail banking industry. This study, however …