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Proximity marketing and Bluetooth beacon technology : a dynamic mechanism leading to relationship program receptiveness

Lin, Marta Yuan-Chen; Nguyen, Tessa Tien; Cheng, Edward … - In: Journal of business research : JBR 141 (2022), pp. 151-162

Persistent link: https://www.econbiz.de/10013167965

A meta-analytic review of influence strategies in marketing channel relationships

Johnston, Wesley James; Le, Angelina Nhat Hanh; Cheng, … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 674-702

Persistent link: https://www.econbiz.de/10011911292

Behavioral implications of international social media advertising : an investigation of intervening and contingency factors

Johnston, Wesley J.; Khalil, Shadab; Le, Angelina Nhat Hanh - In: Journal of international marketing 26 (2018) 2, pp. 43-61

Persistent link: https://www.econbiz.de/10011879488

Sustainable marketing management : using bibliographic coupling to review the state-of-the-art and identify future research prospects

Pham Ngoc Thu Trang; Le, Angelina Nhat Hanh; Phan Tan Luc; … - In: Journal of business-to-business marketing 30 (2023) 1, pp. 63-85

Persistent link: https://www.econbiz.de/10014290361

The behavioral consequences of regret, anger, and frustration in service settings

Le, Angelina Nhat Hanh; Ho Xuan Huong - In: Journal of global marketing 33 (2020) 2, pp. 84-102

Persistent link: https://www.econbiz.de/10012260070

Benevolent leadership and organizational citizenship behaviors in a higher education context : a moderated mediation model

Phong Dong Nguyen; Nguyen Huu Khoi; Le, Angelina Nhat Hanh - In: Personnel review 52 (2023) 4, pp. 1209-1232

Persistent link: https://www.econbiz.de/10014310813

Unraveling the dynamic and contingency mechanism between service experience and customer engagement with luxury hotel brands

Le, Angelina Nhat Hanh; Nguyen Huu Khoi; Nguyen Dong Phong - In: International journal of hospitality management 99 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10013328004

Immersive experience and customer responses towards mobile augmented reality applications : the moderating role of technology anxiety

Kim Nhan Vo; Le, Angelina Nhat Hanh; Le Thanh Tam; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

The purpose of this study is to investigate the impact of customer immersive experience on attitude and adoption intention toward mobile augmented reality applications (MAR apps). This paper also examines the moderating role of technology anxiety on the relationship between immersive experience...

Persistent link: https://www.econbiz.de/10014429139

A systematic literature review on social entrepreneurial intention

Phan Tan Luc; Le, Angelina Nhat Hanh; Lan Pham Xuan - In: Journal of social entrepreneurship 11 (2020) 3, pp. 241-256

Persistent link: https://www.econbiz.de/10012384354

Affective and instrumental commitment : a special reference to self-service technologies in domestic and foreign banks

Hoang Thi Bich Chi; Le, Angelina Nhat Hanh - In: Journal of economic development 23 (2016) 2, pp. 137-160

Persistent link: https://www.econbiz.de/10011647707

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