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Guest editorial: Transcending and bridging co-creation and engagement : conceptual and empirical insights

Conduit, Jodie; Chen, Tom - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 714-720

Persistent link: https://www.econbiz.de/10011730593

Engagement valence duality and spillover effects in online brand communities

Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897

Persistent link: https://www.econbiz.de/10011730673

Hedonic and eudaimonic well-being outcomes from co-creation roles : a study of vulnerable customers

Sharma, Shikha; Conduit, Jodie; Hill, Sally Rao - In: The journal of services marketing 31 (2017) 4/5, pp. 397-411

Persistent link: https://www.econbiz.de/10011742719

Social brand management : how orientation events engage students with the university

Altschwager, Teagan; Dolan, Rebecca; Conduit, Jodie - In: Australasian marketing journal 26 (2018) 2, pp. 83-91

Persistent link: https://www.econbiz.de/10011901482

The role of social capital in shaping consumer engagement within online brand communities

Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: The handbook of communication engagement, (pp. 491-504). 2018

Persistent link: https://www.econbiz.de/10011871840

User circularity practices : adopting a user stewardship perspective for a circular economy

Conduit, Jodie; Karpen, Ingo Oswald; Willmott, Taylor - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 211-231

Persistent link: https://www.econbiz.de/10014512665

Member (co)creativity in open innovation communities

Laud, Gaurangi; Conduit, Jodie; Karpen, Ingo Oswald - In: European journal of marketing 57 (2023) 8, pp. 2021-2047

Persistent link: https://www.econbiz.de/10014342200

Engaging through storytelling : the interplay of engagement with a story, cause, and charity

Kaczorowska, Karolina; Conduit, Jodie; Goodman, Steven - In: The journal of brand management : an international journal 31 (2024) 3, pp. 265-292

Persistent link: https://www.econbiz.de/10014583572

Event engagement : using event experiences to build brands

Altschwager, Teagan; Conduit, Jodie; Karpen, Ingo Oswald; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 31-44

Persistent link: https://www.econbiz.de/10014631526

Keeping the faith! Drivers of participation in spiritually-based communities

Granger, Karen; Lu, Vinh Nhat; Conduit, Jodie; Veale, … - In: Journal of Business Research 67 (2014) 2, pp. 68-75

Spiritually based communities (SBCs) provide a range of economic and social benefits to society. Declining memberships prompt a need for greater understanding and insight into the factors that drive participation in these communities. This study provides a conceptual model depicting religiosity...

Persistent link: https://www.econbiz.de/10010729975