Prior research shows that negative engagement is conceptually different from positive engagement, and necessitates further understanding and measurement instruments. This study reports a series of four studies leading to conceptualization, development, and validation of a negative actor...

Awe represents a powerful positive emotion that has received limited examination in the advertising context. The present research draws on construal-level theory to shed light on when and how awe increases persuasion. Across five experimental studies, we show that the effect of awe elicits an...

While social and circular business models (CBMs) are viewed as important devices to improve humanity’s wellbeing, their adoption rates have been somewhat disappointing. The CBM literature often contributes these low adoption rates to innovation failures of firms and redirects social and...