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Price as a Stimulus to Think :...
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Bertini, Marco
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ECONIS (ZBW)
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Attention arousal through price partitioning
Bertini, Marco
(
contributor
);
Wathieu, Luc
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003470287
Saved in:
2
Price as a stimulus to thank : the case for willful overpricing
Wathieu, Luc
;
Bertini, Marco
-
2005
Persistent link: https://www.econbiz.de/10003377679
Saved in:
3
How to stop customers from fixating on price
Bertini, Marco
;
Wathieu, Luc
- In:
Harvard business review : HBR
88
(
2010
)
5
,
pp. 85-91
Persistent link: https://www.econbiz.de/10003971780
Saved in:
4
Attention arousal through price partitioning
Bertini, Marco
;
Wathieu, Luc
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 236-246
Persistent link: https://www.econbiz.de/10003708958
Saved in:
5
The discriminating consumer : product proliferation and willingness to pay for quality
Bertini, Marco
;
Wathieu, Luc
;
Iyengar, Sheena
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10009507248
Saved in:
6
Do social deal sites really work?
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 139-143
Persistent link: https://www.econbiz.de/10009549662
Saved in:
7
Der Rabattrummel
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
7
,
pp. 80-84
Persistent link: https://www.econbiz.de/10009552291
Saved in:
8
Hohe Preise durchsetzen
Bertini, Marco
;
Wathieu, Luc
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10008758713
Saved in:
9
Price format and the evaluation of multicomponent goods
Bertini, Marco
;
Wathieu, Luc
-
2005
Persistent link: https://www.econbiz.de/10003246983
Saved in:
10
The framing effect of price format
Bertini, Marco
;
Wathieu, Luc
-
2006
Persistent link: https://www.econbiz.de/10003369781
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