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Der Angriff des Newcomers
Tacke, Georg - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 8, pp. 88
Persistent link: https://www.econbiz.de/10003989077
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Der Angriff des Newcomers
Gulla, Anne Gro - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 8, pp. 89
Persistent link: https://www.econbiz.de/10003989079
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Der Angriff des Newcomers
Faßnacht, Martin - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 8, pp. 90
Persistent link: https://www.econbiz.de/10003989080
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The branding of next-generation products
Bertini, Marco; Gourville, John T.; Ofek, Elie - In: MSI reports : working paper series (2007) 3, pp. 25-43
Persistent link: https://www.econbiz.de/10003579917
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The upstart's assault
Bertini, Marco; Kumar, Nirmalya - In: Harvard business review : HBR 88 (2010) 7/8, pp. 159-163
Persistent link: https://www.econbiz.de/10008658584
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Pricing to create shared value
Bertini, Marco; Gourville, John T. - In: Harvard business review : HBR 90 (2012) 6, pp. 96-104
Persistent link: https://www.econbiz.de/10009554397
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Aus zwei mach eins?
Bertini, Marco; Tavassoli, Nader T. - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 4, pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
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Money, time, and the stability of consumer preferences
Lee, Leonard; Lee, Pui Yee; Bertini, Marco; Zauberman, Gal - In: Journal of marketing research : JMR 52 (2015) 2, pp. 184-199
Persistent link: https://www.econbiz.de/10010526563
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Self-serving behavior in price-quality competition
Bertini, Marco; Halbheer, Daniel; Koenigsberg, Oded - 2013
Persistent link: https://www.econbiz.de/10010232028
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Price promotion for emotional impact
Aydinli, Aylin; Bertini, Marco; Lambrecht, Anja - In: Journal of marketing 78 (2014) 4, pp. 80-96
Persistent link: https://www.econbiz.de/10010381386