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Spotlight Personnel : How Hiri...
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Heerde, Harald J. van
68
Eckert, Christine
42
van Heerde, Harald J.
28
Louviere, Jordan J.
21
Dekimpe, Marnik G.
20
Bateman, Hazel
19
Thorp, Susan
18
Hattula, Stefan
14
Geweke, John
13
Wetzel, Hauke
12
Wittink, Dick R.
12
Hammerschmidt, Maik
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9
Iskhakov, Fedor
9
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8
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Mela, Carl F.
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Rooderkerk, Robert P.
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Bijmolt, Tammo H.A.
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Lin, Nidthida
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Skiera, Bernd
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Moorman, Christine
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Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
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Journal of marketing research : JMR
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2
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2
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Foundations and Trends(R) in Marketing
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ECONIS (ZBW)
124
RePEc
22
OLC EcoSci
18
Other ZBW resources
2
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1
Spotlight personnel : how hiring and turnover drive service performance versus demand
Eckert, Christine
;
Heerde, Harald J. van
;
Wetzel, Hauke
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 797-820
Persistent link: https://www.econbiz.de/10013389222
Saved in:
2
Building and leveraging sports brands : evidence from 50 years of German professional soccer
Wetzel, Hauke
;
Hattula, Stefan
;
Hammerschmidt, Maik
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 591-611
Persistent link: https://www.econbiz.de/10011911263
Saved in:
3
The link between brand equity and on-field performance in professional sports : an exploratory study
Hattula, Stefan
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 154-166
Persistent link: https://www.econbiz.de/10011933915
Saved in:
4
Effektivität des Signaling in Erfahrungsgütermärkten : eine dynamische Betrachtung
Hattula, Stefan
-
2013
Persistent link: https://www.econbiz.de/10009678817
Saved in:
5
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
6
Looking ahead : ANZMAC's pivotal role for marketing scholars downunder
Heerde, Harald J. van
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 196-198
Persistent link: https://www.econbiz.de/10014321864
Saved in:
7
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
8
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
9
The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Lehmann, Donald R.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 720-740
Persistent link: https://www.econbiz.de/10011772319
Saved in:
10
CEO succession and firms' internationalization processes : insights from German companies
Elosge, Corinna Constanze
;
Oesterle, Michael-Joerg
; …
- In:
International business review : the official journal of …
27
(
2018
)
2
,
pp. 367-379
Persistent link: https://www.econbiz.de/10011814988
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