Purpose – One of the fastest growing segments of the American adult population is adults over 65‐years old. This group is refereed to as “silver seniors.” Understanding the silver citizen market requires an in‐depth knowledge of seniors' attitudes and lifestyles. The purpose of this...

Purpose – An understanding of consumer behaviour will enable service providers to segment their client base and target specific customer groups with strategies designed to meet their retail needs. Hence, an insight into and understanding of how consumers interact with and evaluate a retail...

Purpose – The purpose of this paper is to conduct an exploratory analysis of low‐income women consumers' consumption of low‐involvement grocery products, and to explore the relevance of cognitive dissonance in this consumption. Design/methodology/approach – One focus group discussion and...

Purpose – The purpose of this paper is to explore the impact of fear of crime on consumer shopping intentions at a secondary business district in the USA. Design/methodology/approach – Qualitative methodologies are used to first develop factors associated with fear of crime. These factors...

Purpose – The competition in market penetration between the traditional and online channels has been intensified. The purpose of this paper is to assess predictors of business‐to‐consumer (B2C) channel preference and investigate the consumers' attitudes towards different shopping channels....

Purpose – The purpose of this paper is to examine post‐adoption usage of the internet as a shopping channel. It aims to examine the effects of innovation attributes on post‐adoption shopping behaviours to determine whether factors predicting initial adoption will be effective in predicting...

Purpose – The purpose of this paper is to explore relationships between consumer innovativeness, market mavenism, shopping enjoyment, and beliefs, attitude, and patronage intentions toward pop‐up retail. Design/methodology/approach – A survey technique using a national sample of consumers...

Purpose – The purpose of this paper is to provide a suggested framework for improving the understanding of consumer receptiveness to incoming international retailers. The consumer perception of country of origin against consumer receptiveness index (CRI) is proposed as a method to explore the...

Purpose – The purpose of this paper is to gain insight regarding the impact of consumer regret on shopping in mall kiosks and its relationship with consumer variety‐seeking tendencies. Design/methodology/approach – Two experimental studies are carried out with students and consumers....

Purpose – The purpose of this paper is to investigate the factors affecting the adoption of product virtualization technology (PVT) for online shopping small consumer electronics by applying a modified electronic technology acceptance model (e‐TAM) and tested model invariance male/female...