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Seasonal characteristics of Indian time series
Krishnan, Rajaram - In: Indian economic review : biannual journal of the Delhi … 42 (2007) 2, pp. 191-210
Persistent link: https://www.econbiz.de/10003828584
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The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions
Grewal, Dhruv; Krishnan, R.; Baker, Julie; Borin, Norm A. - 1998
This paper develops and tests a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions. The moderating effects of consumer...
Persistent link: https://www.econbiz.de/10009485623
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On heterogeneous database retrieval : a cognitively-guided approach
Krishnan, Ramayya; Li, Xiaoping; Steier, David; Zhao, … - 2008
Persistent link: https://www.econbiz.de/10003763135
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Service adoption and pricing of content delivery network (CDN) services
Hosanagar, Kartik; Chuang, John; Krishnan, Ramayya; … - In: Management science : journal of the Institute for … 54 (2008) 9, pp. 1579-1593
Persistent link: https://www.econbiz.de/10003766674
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Marketing research
Parasuraman, A.; Grewal, Dhruv; Krishnan, Ramayya - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10003309209
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Exact and heuristic methods for cell suppression in multi-dimensional linked tables
Roehrig, Stephen F.; Padman, Rema; Krishnan, Ramayya; … - In: Journal of the Operational Research Society : OR 62 (2011) 2, pp. 291-304
Persistent link: https://www.econbiz.de/10008856992
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An empirical analysis of mobile voice service and SMS : a structural model
Kim, Youngsoo; Telang, Rahul; Vogt, William B.; … - In: Management science : journal of the Institute for … 56 (2010) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10003954356
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Sustainability and business-to-business marketing : a framework and implications
Sharma, Arun; Iyer, Gopalkrishnan R.; Mehrotra, Anuj; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 330-341
Persistent link: https://www.econbiz.de/10003956199
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Effects of information-revelation policies under market-structure uncertainty
Arora, Ashish; Greenwald, Amy; Kannan, Karthik; … - In: Management science : journal of the Institute for … 53 (2007) 8, pp. 1234-1248
Persistent link: https://www.econbiz.de/10003581631
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Consumer effects of environmental impact in product labeling
Borin, Norm; Cerf, Douglas C.; Krishnan, Ramayya - In: The journal of consumer marketing 28 (2011) 1, pp. 76-86
Persistent link: https://www.econbiz.de/10009009742