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Effektivität von Ausgestaltungsformen des Product Placement
Schumacher, Pascal - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003438980
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara - 2008
Persistent link: https://www.econbiz.de/10003440523
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From marketing to the market : a call for paradigm shift
Venkatesh, Alladi; Peñaloza, Lisa - In: Does marketing need reform? : fresh perspectives on the …, (pp. 134-150). 2006
Persistent link: https://www.econbiz.de/10003430134
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The semiotic paradigm on meaning in the marketplace
Mick, David Glen; Oswald, Laura R. - In: Handbook of qualitative research methods in marketing, (pp. 31-45). 2006
Persistent link: https://www.econbiz.de/10003445786
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The etiquette of qualitative research
Ruth, Julie A.; Otnes, Cele - In: Handbook of qualitative research methods in marketing, (pp. 560-572). 2006
Persistent link: https://www.econbiz.de/10003446535
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Market theories evolve, and so do markets
Friedman, Daniel - In: Journal of economic behavior & organization : JEBO 63 (2007) 2, pp. 247-255
Persistent link: https://www.econbiz.de/10003447493
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Managing marketing
Palmer, Roger - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003449635
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Experiential retailing : concepts and strategies that sell
Kim, Youn-Kyung; Sullivan, Pauline - 2007
Persistent link: https://www.econbiz.de/10003449639
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Fruit-Packing for market
Seabrook, W. P. - 1922
Persistent link: https://www.econbiz.de/10003450445
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Viral marketing : a large scale field experiment
Toubia, Olivier; Stephen, Andrew T.; Freud, Aliza - 2009
Persistent link: https://www.econbiz.de/10003911117