Purpose The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in … argues that the challenge to conduct reliable measurement is threefold: first, communication professionals have to understand … conducted to research prerequisites, implementation and benefits of communication measurement and compare practices across types …

officers (IROs) practice measurement and evaluation is limited. The purpose of this paper is to examine which approaches and … relations association, on the topic of measurement and evaluation. Findings – The results indicate that IROs strongly (80 … investor relations. Mixed-methods advocates place significantly more importance on measurement than IROs that prefer …

measurement, called C‐OAR‐SE. Design/methodology approach – The comparison of the two procedures is by rational argument and forms …” constructs and for the first‐order components of “abstract” constructs; abandonment of the “reflective” measurement model, along … leading the necessary marketing measurement revolution.  …

Purpose – This paper aims to respond to John Rossiter's call for a “Marketing measurement revolution” in the current … issue of EJM , as well as providing broader comment on Rossiter's C‐OAR‐SE framework, and measurement practice in marketing … in general. Design/methodology/approach – The paper is purely theoretical, based on interpretation of measurement theory …

a wide variety of measurement tools to assess the reliability and validity of model results.  …

of measurement transport: emic (culture specific) and etic (global). Evaluates the psychometric properties of two popular …