Kumar, Vibhash; Jain, Sonal; Singh, Ajay Kumar - In: Asia-Pacific Journal of Business Administration 13 (2021) 4, pp. 553-573
Purpose: This study investigates the various factors which lead to the higher employer brand and studies the relationship of employer branding (EBR) with essential aspects of corporate life, namely, corporate social responsibility (CSR), levels of motivation experienced by employees and the...