Firms are increasingly leveraging artificial intelligence (AI) to automatically create personalized products (e.g., custom photo products, home designs) for consumers. While AI automation substantially saves consumer effort, it may also reduce consumer engagement potentially leading to a high...

Recent advancements in generative artificial intelligence (AI) are starting to make profound changes in many aspects of our lives, particularly with the emergence of large language models (LLMs) (e.g., GPT3, BERT) that are capable of processing and generating both human and programming...