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often projected as a new platform economy that is by the women and for the women on diverse media outlets in China, this …, especially Douyin (Dou Baba), one of the most popular social media platforms in China. By combining the analysis of female … the industrial analysis of the wanghong economy as one of the most prominent "platform economies" in contemporary China …
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Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing …This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern …
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Micro, small, and medium-sized enterprises (MSMEs) are recognized as crucial drivers of economic development, particularly in low- and middle-income countries. The advent of digital platforms, characterized by economies of scale and significant cross-network externalities in two-sided markets,...
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