As a common practice, various firms initially make information and access to their products/services scarce within a social network; identifying influential players that facilitate information dissemination emerges as a pivotal step for their success. In this paper, we tackle this problem using...

A critical issue for many governments is boosting the adoption rates of products or technologies that enhance consumer surplus or total social welfare. Governments may, for example, pay subsidies to producers or to consumers to stimulate the manufacture or consumption of specific products, for...

In this paper, we consider a model with a monopoly firm who sells social goods sequentially to a group of customers in a network. We show that, with symmetric social interactions, the optimal pricing under arbitrary launch sequence is independent of customers' network positions, the launch...

We consider a network model where individuals exert efforts in two types of activities that are interdependent. These activities can be either substitutes or complements. We provide a full characterization of the Nash equilibrium of this game for any network structure. We show, in particular,...