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Corporate Social Responsibility- A Comparative Study of CSR Initiatives of HUL and ITC Ltd. in India

Patil, Dr. Praveen B.; Ramgouda, Pavankumar - 2021

India is a developing country. Corporate Social Responsibility has traditionally been seen as a philanthropic activity … in India. It is an activity that is performed in keeping with the Indian tradition but not deliberated. At present it has … explores the development of CSR and aims to compare the CSR activities undertaken by these two companies in India …

Persistent link: https://www.econbiz.de/10014087326

Branding and CSR in Indian agribusiness

Raj, Anup - In: Brand management in emerging markets : theories and practice, (pp. 165-176). 2014

Persistent link: https://www.econbiz.de/10010417734

How CSR affects brand equity of Indian Firms?

Singh, Anupam; Verma, Priyanka - In: Global business review 18 (2017) 3, pp. 52-69

Persistent link: https://www.econbiz.de/10011745473

Brand positioning of ayurvedic medicine in Indian milieu

Lakshmi, K. Santhana; Jasim, K. Mohamed; Prabhakar, K.; … - In: International journal of business excellence 11 (2017) 1, pp. 16-37

Persistent link: https://www.econbiz.de/10011710579

Driving brand value through CSR initiatives : an empirical study in Indian perspective

Singh, Anupam; Verma, Priyanka - In: Global business review 19 (2018) 1, pp. 85-98

Persistent link: https://www.econbiz.de/10011800200

CSR and Corporate Branding Effect on Brand Loyalty : A Study on Indian Banking Industry

Pratihari, Suvendu Kumar - 2018

from 430 savings bank customers in India. A new scale is developed and used to measure the CB as a single construct. A …

Persistent link: https://www.econbiz.de/10012914075

CSR : Sensational Tool of Brand Equity (Special Reference to FMCG Brands in India)

Soni, Vibha; Agrawal, Vinita - 2020

India have become active participants of CSR initiatives in India.Purpose/Aim: Current study aims to determine CSR as a … Equity of FMCG companies in India.Design/methodology/approach: Dimensions of CSR (DoCSR) and Dimensions of Brand Equity (DoBE … customers of ten selected FMCG companies in India. Respondents are selected from the areas of Delhi/NCR region where these 10 …

Persistent link: https://www.econbiz.de/10014092544

Fostering sustainable relationships in Pakistani cellular service industry through CSR and brand love

Javed, Ammar; Khan, Zia - In: South Asian journal of business studies 12 (2023) 2, pp. 293-314

Persistent link: https://www.econbiz.de/10014305617

Determinants of Internet Corporate Social Responsibility Communication

Pozniak, Laetitia - 2014

The goal of this research is to identify determinants of internet Corporate Social Responsibility communication of 41 Belgian companies. Using a content analysis and scoring technique, this paper estimates the degree of website information disclosure of companies' involvement with corporate...

Persistent link: https://www.econbiz.de/10013067765

Ethical Imperatives of CEOS : Creating the Virtuous Corporation

Friedman, Hershey H. - 2013

Companies that are going to thrive must have a soul. Those that are only concerned with “maximizing shareholder wealth” or “maximizing profit” will find themselves going the way Enron went. CEOs will have to lead the revolution and should be the ones exhorting executives to make...

Persistent link: https://www.econbiz.de/10013074705