Brand positioning of ayurvedic medicine in Indian milieu
Year of publication: |
2017
|
---|---|
Authors: | Lakshmi, K. Santhana ; Jasim, K. Mohamed ; Prabhakar, K. ; Parveen, S. Jahira |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 11.2017, 1, p. 16-37
|
Subject: | descriptive research and corporate social responsibilities activities | ayurveda industry | structured questionnaire | India | Indien | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management |
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