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Marketing
31,428
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5,883
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5,813
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4,735
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4,496
Strategy
4,404
Marketingmanagement
3,663
Theorie
3,518
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3,506
Marketing management
3,451
Deutschland
2,684
marketing
2,595
strategy
2,456
Consumer behaviour
2,310
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2,295
Strategisches Management
2,205
Konsumentenverhalten
2,173
Strategie
2,041
USA
1,783
Management
1,587
United States
1,570
Strategic management
1,464
Innovation
1,357
Relationship marketing
1,287
Beziehungsmarketing
1,258
Künstliche Intelligenz
1,206
Artificial intelligence
1,183
Agribusiness
1,153
Marktforschung
1,093
Social Web
1,059
Social web
1,055
Online-Marketing
995
Internet marketing
989
big data
928
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906
Economics
873
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868
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861
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852
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850
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24,136
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572
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480
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11,544
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2,900
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2,900
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2,458
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2,458
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2,017
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1,888
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1,738
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1,558
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1,558
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1,541
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1,423
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1,158
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1,115
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919
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751
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562
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352
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325
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287
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281
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278
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272
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211
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211
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210
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201
Bibliographie
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149
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546
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243
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155
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129
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97
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58
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56
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40
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40
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24
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13
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13
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11
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10
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10
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9
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8
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7
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7
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4
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2
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2
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Kotler, Philip
222
Meffert, Heribert
215
Bruhn, Manfred
176
Pepels, Werner
120
Irwin, Scott H.
95
Fritz, Wolfgang
73
Wiedmann, Klaus-Peter
72
Kaiser, Harry M.
68
Wilson, William W.
63
Belz, Christian
62
Good, Darrel L.
61
Homburg, Christian
58
Bauer, Hans H.
52
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
51
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Tomczak, Torsten
48
Sheth, Jagdish N.
47
Zerres, Michael P.
47
Huber, Frank
45
Baker, Michael John
43
Dichtl, Erwin
42
Kreutzer, Ralf T.
42
Kuß, Alfred
42
Garcia, Philip
41
Brown, Stephen
40
Unger, Fritz
40
Brorsen, B. Wade
39
Kerin, Roger A.
39
Kleinaltenkamp, Michael
39
Diller, Hermann
38
Griffith, Garry R.
38
Backhaus, Klaus
37
Ahlert, Dieter
35
Mitev, Ariel Zoltán
35
Piercy, Nigel
35
Raffée, Hans
35
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Agricultural and Applied Economics Association - AAEA
544
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Springer Fachmedien Wiesbaden
164
Department of Agribusiness and Applied Economics, North Dakota State University
148
European Association of Agricultural Economists - EAAE
147
International Association of Agricultural Economists - IAAE
144
Southern Agricultural Economics Association - SAEA
135
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
125
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
96
American Marketing Association
95
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Université Paris-Dauphine (Paris IX)
93
IGI Global
77
Office of the Chief Economist, Department of Agriculture
72
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
HAL
51
National Bureau of Economic Research
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
46
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Western Agricultural Economics Association - WAEA
40
EconWPA
35
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
Graduate School of Business and Economics (GSBE), School of Business and Economics
32
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
32
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
OECD
29
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
Edward Elgar Publishing
25
eSocialSciences
24
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
International European Forum on Innovation and System Dynamics in Food Networks
23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
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European Journal of Marketing
493
SpringerLink / Bücher
486
Journal of business research : JBR
295
Marketing Intelligence & Planning
223
Technological forecasting & social change : an international journal
218
Springer eBook Collection
212
Journal of Food Distribution Research
208
Strategic Direction
178
Management Science
175
Management Decision
160
Industrial marketing management : the international journal for industrial and high-tech firms
152
Europäische Hochschulschriften / 5
142
Journal of Agricultural and Applied Economics
130
Journal of Consumer Marketing
127
MPRA Paper
125
International journal of production research
115
Management science : journal of the Institute for Operations Research and the Management Sciences
108
Springer eBook Collection / Business and Economics
107
International Food and Agribusiness Management Review
104
European journal of operational research : EJOR
95
Economics Papers from University Paris Dauphine
91
International Journal of Bank Marketing
91
Industrial Management & Data Systems
90
Gabler Edition Wissenschaft
88
International journal of business information systems : IJBIS
85
European journal of marketing : EJM
84
Journal of Business & Industrial Marketing
83
Ovidius University Annals, Economic Sciences Series
83
International Marketing Review
81
Lehrbuch
81
Agricultural Economics Reports
80
Amber Waves
80
European Business Review
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Journal of Product & Brand Management
78
Journal of marketing education : JME
78
Journal of marketing management : MM
77
Tourism management : research, policies, practice
77
Journal of marketing
75
farmdoc daily
74
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Source
All
ECONIS (ZBW)
28,349
RePEc
8,587
USB Cologne (EcoSocSci)
7,166
Other ZBW resources
3,918
BASE
2,066
EconStor
779
USB Cologne (business full texts)
176
OLC EcoSci
70
ArchiDok
7
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Showing
1
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10
of
51,118
Sort
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date (newest first)
date (oldest first)
1
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
Saved in:
2
Big and lean is beautiful : a conceptual framework for data-based learning in
marketing
management
Soyer, Emre
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Marketing in a digital world
,
(pp. 63-83)
.
2019
Persistent link: https://www.econbiz.de/10012123418
Saved in:
3
Big data management : relational framework
Géczy, Peter
- In:
Review of business & finance studies : RBFS
6
(
2015
)
3
,
pp. 21-30
Persistent link: https://www.econbiz.de/10011289128
Saved in:
4
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
Saved in:
5
Strategic data analytics for sustainable competitive advantage
Nagarathinam, Aishwarya
;
Chellasamy, Aarthy
;
Rangasamy, …
- In:
Data-Driven Decision Making
,
(pp. 77-106)
.
2024
Persistent link: https://www.econbiz.de/10014633440
Saved in:
6
A Big Data
strategy
to reinforce self-sustainability for pharmaceutical companies in the digital transformation era : a case study of Egyptian pharmaceutical companies
Hassanin, Mahmoud Elsayed
;
Hamada, Mohamed Ahmed
- In:
African journal of science, technology, innovation and …
14
(
2022
)
7
,
pp. 1870-1882
Persistent link: https://www.econbiz.de/10013455046
Saved in:
7
Recovering the divide : a review of the big data analytics-
strategy
relationship
Talaoui, Yassine
;
Kohtamäki, Marko
;
Ranta, Mikko
; …
- In:
Long range planning : LRP ; international journal of …
56
(
2023
)
2
,
pp. 1-40
Persistent link: https://www.econbiz.de/10014282090
Saved in:
8
Predicting supply chain risks through big data analytics : role of risk alert tool in mitigating business disruption
Park, Minseok
;
Singh, Nitya Prasad
- In:
Benchmarking : an international journal
30
(
2023
)
5
,
pp. 1457-1484
Persistent link: https://www.econbiz.de/10014293142
Saved in:
9
From bean counters to bean growers : accountants as data analysts : a customer profitability example
Pickard, Matthew D.
;
Cokins, Gary
- In:
The journal of information systems : JIS ; a semiannual …
29
(
2015
)
3
,
pp. 151-164
Persistent link: https://www.econbiz.de/10011414852
Saved in:
10
The
marketing
data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
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