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This article aims to understand how organizations can simultaneously manage their business model innovation and … replication processes. Using an exploratory qualitative approach, we analyze Airbnb’s business model innovation and replication … processes when the company launched its new value proposition. Our findings show that innovation and replication processes are …
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company’s innovation behaviour. Based on the interviews as well as scientific approaches regarding VUCA-resilience and the … German SMEs that initially pushed little or no radical innovation and subsequently even founded their own company builders …
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