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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages

Perez-Vega, Rodrigo; Taheri, Babak; Farrington, Thomas; … - In: Tourism management : research, policies, practice 66 (2018), pp. 339-347

Persistent link: https://www.econbiz.de/10011814767

Factors affecting willingness to participate in consumer generated advertisement

Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223

Persistent link: https://www.econbiz.de/10011924667

Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior

Dodoo, Naa Amponsah - In: Journal of promotion management : JPM 24 (2018) 1, pp. 103-127

Persistent link: https://www.econbiz.de/10011875352

Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?

Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 19-49

Persistent link: https://www.econbiz.de/10012179101

User generated content presenting brands on social media increases young adults' purchase intention

Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186

Persistent link: https://www.econbiz.de/10012200476

Consumer responses to covert advertising in social media

Göbel, Fabian; Meyer, Anton; Ramaseshan, B.; Bartsch, Silke - In: Marketing intelligence & planning 35 (2017) 5, pp. 578-593

Persistent link: https://www.econbiz.de/10011774511

Effect of brand prominence on fashion advertising images on Instagram : a computational analysis

Yoo, Jinyoung Jinnie; Choi, Sungchul; Song, Hayeon - In: International journal of advertising : the review of … 42 (2023) 2, pp. 384-407

Persistent link: https://www.econbiz.de/10014234107

Exploring Nostalgic Advertising Effects on Social Media : A Case of UK Retail Bank Brand

Mogaji, Emmanuel - 2018

been empirically considered, the theoretical argument of this paper is how the brand context affects these outcomes. No … towards the nostalgia advertisements and the Halifax brand within the digital sphere. As social media is transforming how … consumers interact with brands and how brand-related content is consumed, this research analysed user-generated contents in the …

Persistent link: https://www.econbiz.de/10014114083

A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users

Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534

Persistent link: https://www.econbiz.de/10013550371

Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions

Thomas, Sujo; Kureshi, Sonal; Bhatt, Vivek; Yagnik, Arpan - In: International journal of business information systems : … 43 (2023) 3, pp. 394-415

Persistent link: https://www.econbiz.de/10014312805