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Measuring destination marketing : comparing four models of advertising conversion
Choe, Yeongbae; Stienmetz, Jason L.; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 56 (2017) 2, pp. 143-157
Persistent link: https://www.econbiz.de/10011637068
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User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.; Manu, C. - In: International journal of Indian culture and business … 29 (2023) 4, pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
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The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina; Pandelaere, Mario; Van Kerckhove, Anneleen - In: Tourism management : research, policies, practice 42 (2014), pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
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The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, T.; Pandelaere, M.; Van Kerckhove, Anneleen - 2013
Persistent link: https://www.econbiz.de/10010256371
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Islamic tourism in India and Pakistan : opportunities and challenges
Haq, Farooq; Medhekar-Smith, Anita - In: Emerging research on Islamic marketing and tourism in …, (pp. 190-216). 2015
Persistent link: https://www.econbiz.de/10010417091
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Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians
Josiam, Bharath M.; Spears, Daniel L.; Pookulangara, … - In: Journal of vacation marketing : an international journal 21 (2015) 3, pp. 251-261
Persistent link: https://www.econbiz.de/10011403675
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Branding of Tourist Destination : A Case Study of Manipur in India
Akoijam, Sunildro - 2017
Manipur is a state situated in the Eastern-most corner of Northeast India. The state shares borders with other …
Persistent link: https://www.econbiz.de/10012964054
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Branding Odisha As a Rural Tourism Destination : An Alternate Approach
Mohanty, Priyakrushna - 2020
)positioning building of image and finally its reconstruction. Odisha, the soul of Incredible India is mostly considered as a cultural or … heritage tourism destination. But many other states of India such as Madhya Pradesh, Bihar, and Uttar Pradesh, etc. are …
Persistent link: https://www.econbiz.de/10012824457
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Does historical nostalgia predict tourists' delight and their destination loyalty intention for the world cultural heritage site of Mahabalipuram, India?
Verma, Anil; Rajendran, G. - In: Tourism analysis : an interdisciplinary tourism & … 26 (2021) 4, pp. 249-264
Persistent link: https://www.econbiz.de/10012705627
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Evolving iconization and destination building : the example of Cartagena, Colombia
Bassols, Narcís - In: Tourism planning & development 16 (2019) 3, pp. 334-352
Persistent link: https://www.econbiz.de/10012174550