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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten

Prein, Jan - 2011 - 1. Aufl.

Mobile Marketing gewinnt in der Unternehmenspraxis zunehmend an Bedeutung. Einen interessanten Anwendungsbereich für mobile Dienste stellen Kundenkartenprogramme dar, bei denen sowohl die Kundenkarte und Coupons, als auch die Programmkommunikation auf das Handy übertragen werden können. Jan...

Persistent link: https://www.econbiz.de/10013516138

Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten

Prein, Jan - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009244482

Role of religiosity and the mediating effect of luxury value perception in luxury purchase intention : a cross-cultural examination

Ur Rehman, Anis; Al Shammari, Serhan; Al-Mamary, Yaser … - In: Journal of Islamic marketing 13 (2022) 4, pp. 975-995

Persistent link: https://www.econbiz.de/10013278905

The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products : the moderating effect of sustainability

Kim, Yunjeong; Oh, Kyung Wha - In: The journal of product & brand management 31 (2022) 8, pp. 1222-1234

Persistent link: https://www.econbiz.de/10013429184

Brand perception

Möller, Jana - 2013

Persistent link: https://www.econbiz.de/10010343792

Antecedents and consequents of brand love in the smartphone market : an extended study of the impact of switching cost

Christino, Juliana Maria Magalhães; Silva, Thaís Santos; … - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 301-321

Persistent link: https://www.econbiz.de/10012179127

Choice based diffusion model for predicting sales of mobile phones using conjoint analysis

Anand, Adarsh; Bansal, Gunjan; Aggrawal, Deepti - In: The journal of high technology management research 29 (2018) 2, pp. 216-226

Persistent link: https://www.econbiz.de/10011955182

Impact of Brand Name on Customer Buying Decision Towards an Emerging Mobile Phone Market in Hyderabad

Shakeel, Shaik; Sreekanth, K.; Nedumaran, Dr. G.; M, Manida - 2021

purchaser brand inclinations. Today, cell phones are utilized for different purposes when contrasted with the reasons for which … address the inquiry by which examining brand is favored most by cell phone clients in Hyderabad town while buying cell phones … present fulfillment level on the specific brand. To accumulate information from 250 respondents we have chosen those from …

Persistent link: https://www.econbiz.de/10013230723

Reservation price estimation by adaptive conjoint analysis

Breidert, Christoph; Hahsler, Michael; Schmidt-Thieme, Lars - In: Classification - the ubiquitous challenge : proceedings …, (pp. 569-576). 2005

Persistent link: https://www.econbiz.de/10003569663

Estimation of willingness-to-pay : theory, measurement, application

Breidert, Christoph - 2006 - 1. Aufl.

Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate …

Persistent link: https://www.econbiz.de/10003301735