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"applications-pairs" to analyze both sides of this market: First, we analyze the price that application suppliers charge for more … provide the first empirical evidence on the main assumptions of recent early models on suppliers' and consumers' strategies in … this market. Our results show that (1) consumers take it into account when applications request rights to collect private …
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memes. This study aims to close this knowledge gap and tests, if memes have a positive effect on consumers' attitude towards … the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …
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