The impact of ISO certification on consumers' purchase intention
Shwu-Ing Wu and Jiun-Yi Jang
| Year of publication: |
2014
|
|---|---|
| Authors: | Wu, Shwu-ing ; Jang, Jiun-yi |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 25.2014, 4, p. 412-426
|
| Subject: | perceived quality | brand image | brand attitude | brand preference | purchase intention | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Standardisierung | Standardization | Qualitätsmanagement | Quality management | Markenartikel | Brand | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245986