. The data was analysed using descriptive statistics and a comparison of Portuguese and German consumers was made with the …

Consumers' beliefs in the benefits of reducing fat intakes, especially saturated fat, and of increasing calcium intake …

reveal a group of 25 % of consumers who show a price inelastic buying behaviour and who can be seen as a suitable target … new markets by brand extension. Therefore, consumption-psychological (strength of the parent brand, perceived quality of … the parent brand, perceived transfer-fit) as well as economic (conjoint analysis) approaches are applied. The results …

, consumers' choice behaviour on ecologically produced sausages is analysed. A market experiment reveals brand specific reactions … customers of organic food are much less price sensitive than occasional buyers. …

are difficult to handle and store but they also do not have regular quality when theyreach consumers. There are many other … elements besides the physical characteristics, which are very importantfor consumers, and they can be promoted through … consumption. The aim of this study is tounderstand how consumers make their purchasing choices based on the most important peaches …