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The Fourth Industrial Revolution affects the operations of companies and results in new strategic thinking. The changes resulting from the requirements of Industry 4.0 force restructuring in many areas of management or the building of new business models. The aim of this article was to indicate...
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context of the concept of open innovation. The objective of the study is to identify value propositions in tourism sites and … the tendency of managers to use open innovation. The analysis was based on the example of European cultural heritage … innovation. The majority of managers participating in the research were convinced that the revitalization of cultural heritage …
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