Based on literature review both form entrepreneurship and Mass Customization research as well as qualitative expert interviews a classification system for failure reasons of MC organizations is developed. In consequence this system is applied exemplarily to the Custom Foot failure case study

The importance of choosing the "right" brand name is well known in literature as well as in practice - at least for mass producers. But while the general phenomenon of mass customization gains more and more attention not only with regard to heterogeneous customers but also within research,...

In this paper the life event is introduced, which can be seen as a customer oriented refinement of existing life cycle concepts. Based on the theory of traditional life cycle systems the life event cycle incorporates concepts of mass customization (i.e. modularity) in order to enable a long term...

While Open Innovation (OI) becomes an increasingly valuable method for companies to not only foster innovation, but also enhance customer engagement, the awareness of it among the younger general public has not been assessed. In Q1/2020 a representative study to investigate the awareness of Open...

Part A: Theoretical Fundamentals and Concepts -- Part B: Case Studies - Information Level -- Part C: Case Studies - Creation Level -- Part D: Case Studies - Provision Level -- Part E: Further Open Tourism Examples and Cases.

Das essential stellt die Grundlagen und Gestaltungsfelder der Kreislaufwirtschaft in kompakter Form dar. Die Autoren erläutern, wie das Schließen der Wertschöpfungskette, beispielsweise durch Rückführung der Stoffströme (Recycling), und das Öffnen der Wertschöpfungskette, beispielsweise...

Research has shown that many innovations originate not in the manufacturer but the user domain. Internet-based toolkits for idea competitions (TIC) are a novel way for manufacturers to access innovative ideas and solutions from users. Idea competitions build on the nature of competition as a...