Why MC Organizations Fail - The Classification of Failure Reasons

Based on literature review both form entrepreneurship and Mass Customization research as well as qualitative expert interviews a classification system for failure reasons of MC organizations is developed. In consequence this system is applied exemplarily to the Custom Foot failure case study

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Year of publication:	2013
Authors:	Walcher, Dominik
Other Persons:	Werger, Lisa (contributor)
Publisher:	[2013]: [S.l.] : SSRN
Description of contents:	Abstract [papers.ssrn.com]

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Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Piller, F./Chesbrough, H. (eds.): Bridging Mass Customization and Open Innovation, Proceedings of the 2011 World Conference on Mass Customization, Personalization, and Co-Creation (MCPC), Nov. 1 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 22, 2011 erstellt Volltext nicht verfügbar
Classification:	M31 - Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013083021