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Social Web
20,596
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20,565
Online-Marketing
13,143
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13,027
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7,372
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7,361
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3,654
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3,595
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3,582
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3,535
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3,491
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3,477
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3,402
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3,168
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2,864
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2,862
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2,776
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2,772
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2,564
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2,564
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2,512
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2,332
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2,265
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2,260
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2,254
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2,099
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2,045
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1,974
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1,963
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1,801
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1,754
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1,740
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1,725
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1,725
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1,694
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1,570
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1,502
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Kleinaltenkamp, Michael
56
Kreutzer, Ralf T.
53
Dwivedi, Yogesh Kumar
45
Backhaus, Klaus
42
Skiera, Bernd
41
Whinston, Andrew B.
41
Goldfarb, Avi
40
Qiu, Liangfei
40
Homburg, Christian
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Tucker, Catherine
35
Ghose, Anindya
33
Law, Chun Hung Roberts
33
Agnihotri, Raj
32
Pitt, Leyland F.
31
Ruyter, Ko de
31
Füller, Johann
30
Ahearne, Michael
29
Bailey, Michael
29
Fritz, Wolfgang
29
Johnston, Wesley J.
29
Martínez-López, Francisco J.
29
Tan, Yong
29
Bauer, Hans H.
28
Kollmann, Tobias
28
Ozuem, Wilson
28
Stephen, Andrew T.
28
Wirtz, Bernd W.
28
Vrontis, Demetris
27
Wilbur, Kenneth C.
27
Hajli, Nick
26
Belz, Christian
25
Chaffey, Dave
25
Loureiro, Sandra Maria Correia
25
Cova, Bernard
24
Jacob, Frank
24
Kumar, Subodha
24
Marshall, Greg W.
24
Pepels, Werner
24
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Springer Fachmedien Wiesbaden
188
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129
National Bureau of Economic Research
84
American Marketing Association
26
Books on Demand GmbH <Norderstedt>
20
Information Resources Management Association
19
Springer Gabler <Firma>
18
Verlag Dr. Kovač
18
OECD
17
Haufe-Lexware GmbH & Co. KG
15
Nomos Verlagsgesellschaft
13
Wiley-VCH
13
Springer-Verlag GmbH
12
Universität Mannheim
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epubli GmbH
11
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
10
Deutscher Dialogmarketing Verband
9
World Bank Group
9
Edward Elgar Publishing
8
MITP Verlags-GmbH & Co. KG
8
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8
Springer International Publishing
8
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7
Friedrich-Schiller-Universität Jena
7
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7
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7
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7
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6
Peter Lang GmbH
6
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5
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5
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5
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5
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5
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4
Eric Cuvillier <Firma>
4
European Association for Industrial Marketing Research
4
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
720
Journal of business research : JBR
709
SpringerLink / Bücher
379
Journal of retailing and consumer services
327
The journal of business & industrial marketing
273
Technological forecasting & social change : an international journal
264
International journal of internet marketing and advertising : IJIMA
252
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
245
Information systems research : ISR
197
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
178
Springer eBook Collection
175
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
159
Management science : journal of the Institute for Operations Research and the Management Sciences
158
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
155
Journal of advertising research
152
Journal of business-to-business marketing
147
Journal of management information systems : JMIS
145
Tourism management : research, policies, practice
144
Journal of marketing communications
143
International journal of advertising : the review of marketing communications
141
Journal of marketing
140
Psychology & marketing
135
International journal of hospitality management
131
The journal of personal selling & sales management : JPSSM
126
Electronic commerce research
122
International journal of electronic marketing and retailing : IJEMR
121
Business horizons
114
Journal of internet commerce
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
International journal of business information systems : IJBIS
106
Journal of marketing management : MM
106
Journal of promotion management : innovations in planning and applied research
98
Journal of the Academy of Marketing Science
97
Journal of travel and tourism marketing
96
International journal of technology marketing : IJTMkt
93
Management information systems : mis quarterly
93
Cogent business & management
92
Journal of electronic commerce research : JECR
92
International journal of electronic commerce : IJEC
89
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
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ECONIS (ZBW)
33,966
USB Cologne (EcoSocSci)
1,193
Other ZBW resources
278
RePEc
124
EconStor
70
BASE
43
OLC EcoSci
10
USB Cologne (business full texts)
4
ArchiDok
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11
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11
Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj
;
Dingus, Rebecca
;
Hu, Michael Y.
;
Krush, …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
Saved in:
12
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
Saved in:
13
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
14
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive
selling
: examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
15
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-
selling
: the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
16
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
17
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
18
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
19
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
20
Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
;
Deng, Qi
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754
Saved in:
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