Thompson, Kenneth; Strutton, David; Mims, Tina Christine; … - In: Journal of Business & Industrial Marketing 37 (2021) 6, pp. 1222-1240
Purpose: Organizational climate is an essential dynamic to leverage in salesforce performance. This study aims to develop a model that explores the determinants of independent manufacturers’ representatives’ (i.e. IMRs’) intentions to comply with their principals’ requests for...