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Visual Merchandising als Erfolgsfaktor für den Einzelhandel
Theuner, Gabriele - In: Jahrbuch Marketing ... : Trendthemen und Tendenzen (2010/11), pp. 201-216
Persistent link: https://www.econbiz.de/10003950163
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Retail history in the management context : prototype, prologue or prequel?
Alexander, Nicholas - In: Journal of historical research in marketing 2 (2010) 3, pp. 350-355
Persistent link: https://www.econbiz.de/10008649322
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Let emerging market customers be your teachers
D'Andrea, Guillermo; Marcotte, David; Morrison, Gwen Dixon - In: Harvard business review : HBR 88 (2010) 12, pp. 115-120
Persistent link: https://www.econbiz.de/10008779293
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From point of purchase to path to purchase : how preshopping factors drive unplanned buying
Bell, David R.; Corsten, Daniel; Knox, George - In: Journal of marketing 75 (2011) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10008840472
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Internet coverage rate and traditional retailers
Yan, Ruiliang - In: International journal of technology marketing : IJTMkt 2 (2007) 3, pp. 264-279
Persistent link: https://www.econbiz.de/10003602020
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"Der Konsument muss erobert werden!" : Agrar- und Handelsmarketing in Deutschland während der 1920er und 1930er Jahre
Spiekermann, Uwe - In: Marketinggeschichte : die Genese einer modernen …, (pp. 123-147). 2007
Persistent link: https://www.econbiz.de/10003543009
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Building buzz to beat the big boys : word of mouth marketing for small businesses
O'Leary, Steve; Sheehan, Kim Bartel - 2008
Persistent link: https://www.econbiz.de/10003550090
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Consumer choice of retail shopping aids
Chang, Chiu-chi Angela; Burke, Raymond R. - In: Journal of retailing and consumer services 14 (2007) 5, pp. 339-346
Persistent link: https://www.econbiz.de/10003521207
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Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
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Retailing down-under
Parsons, Andrew G. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008651877