Scuotto, Veronica; Arrigo, Elisa; Candelo, Elena; … - In: Business Process Management Journal 26 (2019) 5, pp. 1121-1140
Purpose: The purpose of this paper is to introduce a new perspective on ambidextrous innovation orientation looking at how the current digital transformation is accepted in the fashion industry in Italy. Precisely, the objective of the paper is to test whether the use of social media platforms...