Entrepreneurs regularly "operate at the edge of what they do not know" (Hill & Levenhagen 1995:1057), trying to identify and pursue potential business opportunities. It is claimed that they have "to make the unfamiliar familiar by framing the new venture (often through metaphor and analogy) in...

In recent years, theoretical commentaries and empirical research on the concept of Integrated Marketing Communications (IMC) have been concerned with its development and specification as a theoretical construct, and its diffusion among academics and practitioner populations across the globe. In...

Despite the increased salience of metaphor in organization theory, there is still very little conceptual machinery for capturing and explaining how metaphor creates and/or reorders knowledge within organization theory. Moreover, prior work on metaphor has insufficiently accounted for the context...

Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Largely due to the diffuse interpretations and dubious denotation that have characterized the subject of corporate identity so far, the...

Subjects the assumptions and prescriptions of the “integration” literature to critical scrutiny. Teases out the distinctive basis of its appeal compared with earlier communication management literature. Finds that, although perhaps not entirely new, issues of “integration” have because...