Managing corporate identity: an integrative framework of dimensions and determinants
Year of publication: |
2003
|
---|---|
Authors: | Cornelissen, Joep P. ; Elving, Wim J.L. |
Published in: |
Corporate Communications: An International Journal. - MCB UP Ltd, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 8.2003, 2, p. 114-120
|
Publisher: |
MCB UP Ltd |
Subject: | Corporate identity | Corporate image |
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