Purpose: This study explores the framing of messages delivered by 105 Fortune 500 companies across 21 sectors in June 2020 in response to three social justice issues that took prominence that month in the United States: racial inequity, immigration laws and LGBTQ rights....

Purpose – In the male-dominant creative industries, do men and women have access to the same resources for career learning and development? The purpose of this paper is to examine women’s perspectives of their career trajectories in advertising creative departments....

Purpose – The purpose of this paper is to examine female creatives' perceptions as to why there are so few women working as creatives (art directors, copywriters, and creative directors) in advertising. Design/methodology/approach – Interviews with 21 female creatives provided insights into...

Purpose: The purpose of this paper is to understand advertising practitioners’ theories on how to communicate effectively with men and women via advertising. Further, comparisons are made between practitioners’ theories and academic research. Design/methodology/approach: Qualitative...