Similar Search Results

Ethical marketing practices viewed through consumer spectacles

Kumar, Pranav; Mokhtar, Sany Sanury Mohd. - In: Market : review for marketing theory and practice 28 (2016) 1, pp. 29-45

Persistent link: https://www.econbiz.de/10011708838

Investigating beliefs, attitudes, and intentions regarding green restaurant patronage : an application of the extended theory of planned behavior with moderating effects of gender...

Moon, Sun-Jung - In: International journal of hospitality management 92 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012425175

The influence of agritourism experiences on consumer behavior toward local food

Brune, Sara; Knollenberg, Whitney; Stevenson, Kathryn T.; … - In: Journal of travel research : a quarterly publication of … 60 (2021) 6, pp. 1318-1332

Persistent link: https://www.econbiz.de/10012593219

An integrated behavioral model for medical tourism : an American perspective

Chaulagain, Suja; Pizam, Abraham; Wang, Youcheng - In: Journal of travel research : a quarterly publication of … 60 (2021) 4, pp. 761-778

Persistent link: https://www.econbiz.de/10012492594

The theory of planned behavior and the norm activation model approach to consumer behavior regarding organic menus

Shin, Yeon Ho; Im, Jinyoung; Jung, Seung Eun; Severt, … - In: International journal of hospitality management 69 (2018), pp. 21-29

Persistent link: https://www.econbiz.de/10011821805

Sharing economy perspective on an integrative framework of the NAM and TPB

Kim, Yeong Gug; Woo, Eunju; Nam, Janghyeon - In: International journal of hospitality management 72 (2018), pp. 109-117

Persistent link: https://www.econbiz.de/10011872736

Factors affecting intention to purchase biofuels in Vietnam

Chu, Mei Chin; Tran Le Yen Ha; Yan, Hui - In: Vietnam's socio-economic development : a social science … 22 (2017) 91, pp. 32-50

Persistent link: https://www.econbiz.de/10011804776

Using the theory of planned behavior to examine repeated organic food purchasing : evidence from an online survey

Dinc-Cavlak, Ozge; Özdemir, Özlem - In: Journal of international food & agribusiness marketing 36 (2024) 2, pp. 147-176

Persistent link: https://www.econbiz.de/10014567155

Examining household intentions to use green power : insights from TPB

Harorli, Emre; Erciş, Aysel - In: Energy strategy reviews 50 (2023), pp. 1-15

This study investigated the psychological factors affecting individuals' intention to use green energy within the Theory of Planned Behavior (TPB) framework. The study's results are expected to significantly contribute to increasing the effectiveness of social marketing strategies aimed at...

Persistent link: https://www.econbiz.de/10014574938

Development and initial validation of a theory of planned behavior questionnaire : assessment of purchase intentions towards products associated with CRM campaigns

Shanbhag, Parthesh R.; Pai, Yogesh P.; Kidiyoor, Gururaj; … - In: Cogent business & management 10 (2023) 2, pp. 1-37

This research develops and validates scales based on the theory of planned behavior (TPB) to measure purchase intention towards products associated with cause-related marketing (CRM) campaigns in the South Asian context. Despite few studies using global measures of TPB in specific contexts to...

Persistent link: https://www.econbiz.de/10014503331