Purpose: The purpose of this paper is to examine whether visitors’ seeking and escaping motivations influence the cognitive evaluation of a non-traditional festival in Saudi Arabia, which in turn leads to the sense of joy and subsequent word-of-mouth publicity. In Saudi Arabia, leisure and...

Purpose: The purpose of this paper is to identify men’s clothing market segments based on store types and generational cohorts and the retail attributes. Design/methodology/approach: A total of 2,808 US male consumer data from Predictive Analytics survey were analyzed with correspondence...

The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience. This...